TWELFTH POST

In the last class went to teacher, who was the Republic Checks. First she introduced oneself. She described her country, her job, habits, weather, etc.

Later she explained us some words, expressions and details about two videos, which we have to watch. So she helped us, since it was an exam.

The first film was about a terrible holiday, but it was funny. And the second film was about a circus and the planning of circus. The employees spoke about timetable, functions, objectives, etc, to improve the circus.

This class was very interesting and amusing.

ELEVENTH POST

In this class we watched a video. It was about an advert of watch “Rolex”. In the video, the people play golf and they showed their watch. They also spoke about Rolex and its characteristics. This film was a listening, which was an exam.

Later we did exercises of topic 4. It was interesting, because we did it in groups, and so spoke with Erasmus students.

On the other hand, Keith explained the rest of topic “Finance and Accounts”:

• Profit and Loss Account:
• Shows the flow of sales and costs over a period
• Shows the level of profit or loss made
• Balance Sheet:
• Shows what a company owns (assets) and what it owes (liabilities).
• 
  

Finally, Keith commented us like being a good oral presentation. It must have a introducing yourself. And you also must:

o attract and focus the attention of the audience,

o explain the purpose of the talk and what the speaker would like to achieve,

o give an overview of the key points of the talk

TENTH POST

In the last class we did exercises of topic three and four. We did in group, so we can improve our English.

Later, Keith explained the topic “Finance and Accounts”, although he didn’t finish it.

This topic was about:

• COST: Cost can be:
• Fixed Cost (FC): are not influenced by the amount produced but can change in the long run. e.g., equipment
• Variable Cost (VC): vary directly with the amount produced. e.g., raw material costs

After, he commented the formula of cost, like:

• Total Costs (TC) = Fixed Costs (FC) + Variable Costs (VC)

• REVENUE:
• Total Revenue (TR): also known as turnover, sales revenue or ‘sales’
• TR = P x Q, where: P: Price and Q: Quantity Sold.
• PROFIT:
• Profit = TR – TC
• Profit can be:
• Normal Profit: the minimum amount required to keep a business in a particular line of production.
• Abnormal/Supernormal Profit: the amount over and above the amount needed to keep a business in its current line of production.

NINTH POST

The class began with the topic “Pricing strategies”. Keith explained us the mean of penetration pricing; it is: to sell high volumes of products to low price.

After, the students spoke about the mean of market skimming. Finally we said the definition: Market where sell low volumes to high prices.

We were the same with the following words:
- Value pricing: price set in accordance with customer perception about the value of the product/services. Here Keith explicated a example: In the pubs of Benidorm sell more expensive the beer to English person than Spanish person, because the English man has more money.
- Loss leader: Goods/services deliberately sold below cost to encourage sales elsewhere.
- Psychological pricing: 9,99 instead of 10.00
- Price discrimination For example: When you take to train at 10.00, which cost more money than if you take at 11.00
- Tender pricing:
- Going rate
- Etc.

Later, we watched a video, which has 40 mistakes. This was the exam, because we had to correct these mistakes.

Finally, we did the exercises of unit 3.

EIGHTH POST

In this session we watched a film, which was a test. In the film there were workers of the company who were meeting to decide how the shampoo sold. They discussed about the name of shampoo, people who were bound, their competitors, etc.

After that, we answered the questions about the film and one question of phonetic. This was the answers of the exam. And we commented it in groups.

SEVENTH POST

Today for groups, which composed of Spaniard and people of same country; we spoke about how to do business in ours countries. And my partner is Turk.

We are going to doing a project about it (for May), and we will discuss about:
- Country, people and institutions
- Weather, geography and conditions of life
- European Union
- Economy
- Etc.

The objective is: "to do an only document about how to do business in their countries (Turkey)" and we are going to explaining to the rest of class.

Later we did a listening, what was qualified by Keith.

Finally, the teacher explained a topic "Market Research". Keith commented the differences between primary and secondary market research and how primary and secondary market research may be used by a business to help inform its marketing decisions.

SIXTH POST

I didn't go to class that day (20-03-07), because I was ill.