The class began with the topic “Pricing strategies”. Keith explained us the mean of penetration pricing; it is: to sell high volumes of products to low price.
After, the students spoke about the mean of market skimming. Finally we said the definition: Market where sell low volumes to high prices.
We were the same with the following words:
- Value pricing: price set in accordance with customer perception about the value of the product/services. Here Keith explicated a example: In the pubs of Benidorm sell more expensive the beer to English person than Spanish person, because the English man has more money.
- Loss leader: Goods/services deliberately sold below cost to encourage sales elsewhere.
- Psychological pricing: 9,99 instead of 10.00
- Price discrimination For example: When you take to train at 10.00, which cost more money than if you take at 11.00
- Tender pricing:
- Going rate
- Etc.
Later, we watched a video, which has 40 mistakes. This was the exam, because we had to correct these mistakes.
Finally, we did the exercises of unit 3.
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